Allstar Sport Expands Operations to the UK

Industry – Sport

Country – United Arab Emirates

In 2014, a well-educated and vastly experienced businessman, founded ALLSTAR SPORT in the United Arab Emirates – an indoor football playing ground and sports centre. This venture grew to be the most popular football sports centre in Dubai with 5-a-side and 7-a-side FIFA-standard turf pitches.

With football being (by far) the most popular sport in the world, it is no surprise that the management team at ALLSTAR SPORTS looked at the UK – the home of football – as the ultimate destination for business expansion.

The UK is home to the most lucrative and competitive leagues in the world with more than 140 individual leagues, containing more than 480 divisions. Grassroots football needed all the support to groom young home-grown talent and also cater to recreational players.

ALLSTAR SPORT UAE - THE REGIONAL LANDSCAPE

    • Being the market leader for football facilities, ALLSTAR SPORTS has already conquered the Middle Eastern market with an annual revenue of over 2.5m AED.
    •  

The company was confined to a market with limited growth opportunity – compared to the UK

Findings show a number of leading stakeholders believe the current sports landscape in the UAE is overcrowded

Football faces significantly more competition in the UAE – from cricket, squash, running, cycling, tennis, and MMA – rapidly growing among kids in the 

UAEALLSTAR SPORT was exposed to only one operating environment and one currency

WHY DID ALLSTAR SPORT WANT TO PENETRATE THE UK?

With the competition from other sports and limited growth opportunities in the region, there was a potential for business stagnation, or even worse, decline.

However, expansion into the UK would limit their exposure to only one market and economic environment.

ALLSTAR SPORTS needed an opportunity to diversify their business portfolio. The plan was to expand the already successful operation from the UAE to the UK, with further plans to expand into Spain and Russia. Now they would have access to more customers, a new currency, a new economic environment, a diversified workforce – and most importantly enhance their worldwide credibility and reputation.

WHAT WE DID TO HELP

Naturally, the next questions for any savvy investor would be “How lucrative would this business be in the UK? How much money can I make?
What would be my  ROI? When would I break even? What if I don’t have the skills or experience?”.

Luckily, Horizon immigrations was on hand to address all doubts. ALLSTAR SPORTS was already convinced that the next step for their business was to expand into the UK, but they wanted a soft landing in their new market. With access to the biggest demand for football in the world, we developed a strategic plan, detailing exactly how they could penetrate the UK market and start maximizing revenue in no time.

         a.   The proposed business strategy
         b.   Feasibility studies 

         c.   In-depth competitor & industry analysis

         d.   UK market research
         e.   Growth potential analysis
         f.    Management infrastructure of proposed UK facility

         g.   Operations analysis

ALLSTAR SPORTS was provided with a detailed handbook of how to successfully run a profitable business in the UK.

An additional benefit for the sole representative and their family is that they get UK residency immediately, with eligibility to apply for citizenship in 5 years.

 

THE BENEFITS OF INTERNATIONAL EXPANSION FOR ALLSTAR SPORTS

 Considerably higher potential for revenue maximization

 Access to new clientele

 Reduced exposure to one currency, market, and political environment

 Revenue generation in another stable currency

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