HOW HORIZON IMMIGRATIONS GUIDED AN EGYPTIAN PHARMACEUTICAL WHOLESALE COMPANY INTO THE UK

The United Group was established in Ismailia, Egypt in 2000 as a local company serving the surrounding regions with medical, cosmetic, and optical instruments. They started from ground-zero with personal funds from the owner and rapidly grew to become one of the regional industry leaders, contributing to global summits and worldwide conferences. Their business model involved trading with companies in the UK and the UAE – so establishing their own presence in these regions was always something they had in mind.

 

Considering the worldwide importance of medical supplies, expanding into a country at the forefront of the medicine practice was a no-brainer for United Group’s management team. The proposed UK branch will follow a similar business model to the parent company – serving the wholesale industry with medical equipment like medical devices for the management of respiratory tract, accessories for anaesthesia, and intensive care medicine as well as comprehensive solutions for surgical procedures in a bloodless field, bladder management solutions, surgical urology, endourology, cosmetics and optics.

THE UNITED KINGDOM – A NEW SITUATION

The UK is the third largest medical device market in Europe, and the sixth biggest globally. From an estimated value of £7 billion in 2015 it now exceeds £12 billion, reported by market analysts. The United Group were keen to capitalize on such a promising market with their service offering.

  • The market size, measured by revenue, of the pharmaceutical wholesaling industry, was £55.9bn in 2020, with an estimated YoY increase of 9.6%

  • The market size of the pharmaceutical wholesaling industry in the UK grew at 8.4% per year on average between 2015 and 2020

  • The largest purchaser of medical equipment (NHS) accounts for approximately 85% of the country’s healthcare provision

  • The market size, measured in revenue, of the Optical industry, was $4.4bn in 2020

  • The market size of the optical industry in the UK increased at a faster rate than the UK economy at an average of 0.3% per year between 2015 and 2020.faster

Considering the massive revenue generating potential, United Group saw an opportunity to diversify their business portfolio. The plan was to expand the already successful operation from Egypt to the UK, with further plans to expand into other European regions. Now they would have access to more customers, a new currency, a new economic environment, a diversified workforce – and most importantly enhance their worldwide credibility and reputation. 

HORIZON IMMIGRATIONS – YOU CALL, WE ANSWER!

The management team at United Group knew they wanted to expand into the UK, but they have never expanded globally before. They wanted to know the fine details of how much capital investment they needed, how long it would take them to recoup their investment, what the market size is, and many more.

 Luckily, Horizon immigrations was on hand to address all doubts. We devised a detailed plan that would guarantee their soft landing in the UK new market. With access to a new pool of demand, new competition, and a new business environment, we developed a strategic plan that would act as a guide for them to penetrate the UK market and start maximizing revenue in no time. 

 Included in that plan was:

  1. The proposed business strategy

  2. Feasibility studies

  3. Competitive landscape

  4. Industry analysis

  5. UK Economic overview

  6. Marketing and Sales strategy

  7. Growth potential analysis

  8. Initial investment analysis

  9. Management infrastructure of proposed UK facility

  10. Operations analysis

An additional benefit for the sole representative of United Group (and their family) is that they get UK residency immediately, with eligibility to apply for citizenship in 5 years.

 

THE BENEFITS OF INTERNATIONAL EXPANSION FOR UNITED GROUP

  • Considerably higher potential for revenue maximization

  • Access to new clientele

  • Reduced exposure to one currency, market, and political environment

  • Revenue generation in another stable currency

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